Voluma is the first filler approved by the FDA to claim it can 'temporarily correct age-related volume loss in the cheek area.' The LIFTING effects of Voluma makes the cheeks higher and firmer! Voluma, made by Allergan, is a hyaluronic acid with a gel consistency similar to Juvederm. One of the early signs of aging is a loss of volume in the face. In fact, volume loss in the cheeks can result in sagging skin that increases year after year. Voluma has been shown to not only be the best filler option for the checks, but it also LIFTS the cheeks, helping to restore a younger, contoured look. And, with it's longevity -- UP TO 2 YEARS -- it is surely a great new product that you will love!